2017 Beauty LaunchPad Reader’s Choice Award - Best Color Refresher

Revitalizing shampoo with pure violet pigment instantly cancels brassy tones while cleansing to brighten, maintain, and protect your signature blonde shade.

Aromas: Honeysuckle, Chamomile, and Sandalwood

Features & Benefits:
• Delivers 96% color retention after 10 washes*
• Extra-gentle cleansing without stripping color
• Brightens, illuminates, and adds luminous, glossy shine
• Improves strength an elasticity while nourishing and smoothing
• Never dries out hair
• Provides full spectrum color and heat protection

* When used with SignatureBlonde Conditioner. Results may vary.

Key Ingredients:
• Proprietary blend of 11 sulfate-free, salt-free surfactants for extra-gentle cleansing without stripping color
• Pure violet pigment instantly neutralizes and cancels brassy and yellow tones while brightening
• Abyssinian, Safflower, and Chamomile Oils nourish and enrich while smoothing and adding shine
• Advanced ColorLast System™ (Chromaveil® and Heliogenol® for full spectrum color protection; FlexShield Technology for up to 450°F heat protection; a superior blend of vegan proteins derived from potatoes and soy for strength and repair; rejuvenating botanicals of Rosemary, Geranium, Sage, Shiitake Mushroom, and Yarrow to nourish, balance, and protect)

How to Use:
Apply to wet hair and work into a lather. Leave on 1-2 minutes as needed. Rinse. Follow with SignatureBlonde Violet Conditioner for best results.

Sulfate-free | Paraben-free | 100% vegan | Cruelty-free | PABA-free | Gluten-free | Mineral oil-free | Keratin-free | No added salt | Recyclable | Phthalate-free | Free of known carcinogens