Moroccanoil - Color Care Blonde Perfecting Purple Shampoo

Fight brassiness in blonde, lightened brunette, and gray hair with this sulfate-free shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting cleanser helps you maintain your ideal hair color between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Color-safe. Suitable for all hair types. Free of sulfates, phosphates, and parabens.

In an independent consumer study of women ages 18-65 after one application:
• 91% said dull highlights were refreshed
• 92% said brassiness was toned down on blonde or gray hair

Key Ingredients:
• ArganID™ Technology features positively charged micro-capsules that are attracted to the negatively charged hair fiber, infusing the antioxidant powers of Argan Oil into the hair cortex while simultaneously helping to repair and seal the cuticle.
• Violet Pigments impart color and visual effect, enhancing depth, dimension, and providing a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.

How to Use:
Massage through wet hair and scalp. Leave on 3-5 minutes. Rinse well. For best results, follow with Color Care Blonde Perfecting Conditioner.