Brighten up, tone up. Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, gray, and silver hair. Paraben-free, gluten-free; no harmful sulfates; vegan and cruelty-free.

Who It’s for:
Curly, fine, kinky, coily, straight, thick, and wavy hair types

Key Benefits:
• Brightens
• Cleanses
• Tones

Key Ingredients:
• Coconut Oil enhances hair’s natural softness, luster, and shine while moisturizing the scalp for defined, manageable curls from roots to ends.
• Violet Pigment cancels out yellow, brassy tones.
• Açaí Extract—the purple superfruit—is high in antioxidants which help protect fragile strands and provide ultimate moisture.

How to Use:
Massage into wet hair from roots to ends, lather well, and rinse. Follow with Purple Mask for twice the toning. Use as needed.