What It Is:
A mild, creamy, moisturizing cleanser with enough moisture for everyone (and every day).

Key Benefits:
Hydrate, shine

How It Works:
This ultra-mild shampoo gently cleanses and moisturizes to add shine.

Who It’s for:
Density - fine to thick
Texture - straight to curly
Type - healthy, dry, damaged, and/or color-treated

Key Ingredients:
• Persea Gratissima (Avocado) Oil is an emollient rich in Vitamins A, B, and D, plus Lecithin. It has moisturizing qualities comparable to any oil with a high oleic content, and is non-irritating.
• Urtica Dioica (Nettle) Extract is naturally-derived from the Nettle Plant with astringent and tonic properties
• Glycerin is a naturally-derived humectant that softens and swells hair and skin to increase water retention.

Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.

How to Use:
Work a dab into wet hair, lather well, and rinse thoroughly. Follow with Super Rich Conditioner.

Cruelty-Free:
Bumble and bumble is a cruelty-free brand and does not test on animals.