ColorProof - NEW Daily Blonde Shampoo

$40.00 

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Gently cleanse while toning and brightening blonde, lightened, and silver hair. Sulfate-free, daily purple shampoo cancels brassiness and yellow tones, leaving hair revitalized and color fresh and protected.

Features & Benefits:
• Gently cleanses without stripping
• Instantly neutralizes brassy tones
• Combats drying and damage caused by lightening
• Softens, smooths, and adds glossy shine
• Provides color protection and shields against damage
• Advanced ColorLast System extends the life of your color
• Citrus, Jasmine, and Coconut Milk scent

Key Ingredients:
• Violet Pigment neutralizes brassy tones.
• Safflower and Marula Oils nourish and soften hair while delivering shine.
• Biotin helps strengthen strands and repair damage caused by lightening.
• ColorProof’s proprietary Advanced Color Last System™ is designed to repair, preserve, and protect color-treated hair.

Sulfate-free (SLS and SLES) | No added salt | 100% cruelty-free and vegan | Gluten-free | Phthalate-free | Paraben-free | PABA-free | Mineral oil-free | Keratin-free | Free of known carcinogens | Recyclable

How to Use:
Wet hair, lather. Leave on 1-2 minutes as needed. Rinse.