Oribe - Bright Blonde Essential Priming Serum

$42.00 

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Dark pink bottle of Oribe Bright Blonde Essential Priming Serum on dark pink background
Sample dab of Oribe Bright Blonde Essential Priming Serum shows product's purple pigmentation and slight iridescence

**THIS ITEM IS AN IN-STORE EXCLUSIVE AND MUST BE PICKED UP AT OUR FLAGSHIP STORE LOCATED IN SALT LAKE CITY, UTAH. MORE INFORMATION IS AVAILABLE AT CHECKOUT.**

An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, Oribe’s brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft, and lit from within.

Benefits:
• Brightens, tones, and eliminates brassiness
• Provides 450°F heat protection
• Helps to repair and strengthen over-processed, brittle hair
• Replenishes lost moisture to hydrate and restore softness to dry hair
• Smooths the cuticle and helps to improve elasticity
• Enhances vibrancy for healthier-looking hair

Key Ingredients:
• Oribe Signature Complex (Watermelon, Lychee, and Edelweiss Flower) defends hair from oxidative stress, photoaging, and the deterioration of natural keratin all while protecting from the drying, damaging, and color-depleting effects of the elements.
• Violet and Reflective Pearlized Pigments correct brassiness, tone highlights, and impart luminescent brightness and shine.
• Brightening Complex (Lemon, Ginger Root, and Chamomile Extracts) optimizes shade, tonality, and luminosity.
• Sodium Hyaluronate absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.
• Lavender Flower Extract helps nourish damaged and brittle hair while conditioning and adding shine.
• Prickly Pear Fruit Extract smoothes the cuticle, softens, and helps restore elasticity for hair that is less dry and brittle.
• Sweet Violet Flower Extract replenishes lost moisture to hydrate and condition.

How to Use:
Work through damp hair before styling to protect, tone, and hydrate.

Dark pink bottle of Oribe Bright Blonde Essential Priming Serum on dark pink background
Sample dab of Oribe Bright Blonde Essential Priming Serum shows product's purple pigmentation and slight iridescence