R+Co Bleu - Blonded Brightening Shampoo

**THIS ITEM IS AN IN-STORE EXCLUSIVE AND MUST BE PICKED UP AT OUR FLAGSHIP STORE LOCATED IN SALT LAKE CITY, UTAH. MORE INFORMATION IS AVAILABLE AT CHECKOUT.**

Blonde illumination done to perfection: Neutralize unwanted yellow tones with a highly buildable, antioxidant-rich, pigmented toning formula. Deposits pigments evenly for seamless toning results. Gently cleanses, moisturizes, and helps repair color-treated hair as it nourishes and helps protect against future yellowing.

Read more about Bleu here.

Features & Benefits:
• Provides buildable toning by counteracting oxidation and unwanted yellow tones
• Gentle and rich formula cleans and repairs chemically treated hair
• Provides hydration
• Increases elasticity
• Safe for colored and chemically treated hair
• Delivers moisture to dry highlight colored hair
• Cruelty-free and vegan; Leaping Bunny certified
• Gluten-free, sulfate-free, paraben-free, petrolatum-free, mineral oil-free
• Bottle and cap are made from 100% post-consumer resource (PCR) materials

Key Ingredients:
• Lilac Flower Stem Cells add shine and repair damaged, lightened hair from the inside out. Unique nutrients enrich and revitalize chemically treated hair.
• Violet Flower-Derived Pigment delivers toning while antioxidants protect hair from damaging free radicals.
• Vitamins B and E nourish and protect hair from the environment and provide hydration and smoothing benefits.
• Shea Butter provides hydration for dry hair and helps repair with a high content of rich fatty acids.
• Keramatch Vegan Keratin repairs chemically treated hair by matching and strengthening the hair’s naturally-found keratin in the cortex.
• Bleu Molecule Complex strengthens and adds shine.

How to Use:
Apply to mid-lengths and work through to roots and ends. Rinse.