shipping icon

pickup icon

Skip to main content
6.7 ounce bottle of Pureology Hydrate Soft Softening Treatment
Closeup of Pureology Hydrate Soft Softening Treatment shows product color and consistency
Before and after results of using Pureology Hydrate Soft Softening Treatment
Before and after results of using Pureology Hydrate Soft Softening Treatment

Pureology - Hydrate Soft Softening Treatment

$41.50

Spend the day poolside and dip into this moisturizing treatment that feels like diving in the deep end. An ultra-creamy, luxurious mask that's a weekly treat for extra-dry color-treated hair.

Features & Benefits:
• Nourishes and softens dry hair
• Adds shine
• Repairs breakage
• Can be used on damp or dry hair
• ZeroSulfate®, 100% vegan formula
• Color protection from patented Antifade Complex®

Ingredients & Fragrances:
Repair breakage with Almond Oil that instantly fills gaps in the hair cuticle while Shea Butter seals in moisture to create ultimate softness. A unique blend of Cardamom, Cedarwood, and Sandalwood create a warm and spicy scent likened to a dry sauna moment in Palm Springs.

How to Use:
Apply a dime-sized amount to wet hair at the scalp. Emulsify into a rich lather and work down to the ends. Rinse. For extra cleansing, repeat. For the most repair, follow with Hydrate Sheer Conditioner and Color Fanatic Multi-Tasking Leave-In Spray.