Oribe - Bright Blonde Essential Priming Serum

**THIS ITEM IS AN IN-STORE EXCLUSIVE AND MUST BE PICKED UP AT OUR FLAGSHIP STORE LOCATED IN SALT LAKE CITY, UTAH. MORE INFORMATION IS AVAILABLE AT CHECKOUT.**

An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, Oribe’s brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft, and lit from within.

Benefits:
• Brightens, tones, and eliminates brassiness
• Provides 450°F heat protection
• Helps to repair and strengthen over-processed, brittle hair
• Replenishes lost moisture to hydrate and restore softness to dry hair
• Smooths the cuticle and helps to improve elasticity
• Enhances vibrancy for healthier-looking hair

Key Ingredients:
• Oribe Signature Complex (Watermelon, Lychee, and Edelweiss Flower) defends hair from oxidative stress, photoaging, and the deterioration of natural keratin all while protecting from the drying, damaging, and color-depleting effects of the elements.
• Violet and Reflective Pearlized Pigments correct brassiness, tone highlights, and impart luminescent brightness and shine.
• Brightening Complex (Lemon, Ginger Root, and Chamomile Extracts) optimizes shade, tonality, and luminosity.
• Sodium Hyaluronate absorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss.
• Lavender Flower Extract helps nourish damaged and brittle hair while conditioning and adding shine.
• Prickly Pear Fruit Extract smoothes the cuticle, softens, and helps restore elasticity for hair that is less dry and brittle.
• Sweet Violet Flower Extract replenishes lost moisture to hydrate and condition.

How to Use:
Work through damp hair before styling to protect, tone, and hydrate.