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Purple 12 ounce bottle of Verb Purple Shampoo with black lettering in white blocks
Droplets of deeply pigmented purple Verb Purple Shampoo on a purple surface
Side-by-side comparison of model's hair before and after using Verb Purple Shampoo
Side-by-side comparison of model's hair before and after using Verb Purple Shampoo
Labeled image of Verb Purple Shampoo staged with coconut and açaî berries promises 24% reduced brassiness after one use
Purple 12 ounce bottle of Verb Purple Shampoo with black lettering in white blocks
Droplets of deeply pigmented purple Verb Purple Shampoo on a purple surface
Side-by-side comparison of model's hair before and after using Verb Purple Shampoo
Side-by-side comparison of model's hair before and after using Verb Purple Shampoo
Labeled image of Verb Purple Shampoo staged with coconut and açaî berries promises 24% reduced brassiness after one use
Purple 12 ounce bottle of Verb Purple Shampoo with black lettering in white blocks
Droplets of deeply pigmented purple Verb Purple Shampoo on a purple surface
Side-by-side comparison of model's hair before and after using Verb Purple Shampoo
Side-by-side comparison of model's hair before and after using Verb Purple Shampoo
Labeled image of Verb Purple Shampoo staged with coconut and açaî berries promises 24% reduced brassiness after one use
Purple 12 ounce bottle of Verb Purple Shampoo with black lettering in white blocks
Droplets of deeply pigmented purple Verb Purple Shampoo on a purple surface
Side-by-side comparison of model's hair before and after using Verb Purple Shampoo
Side-by-side comparison of model's hair before and after using Verb Purple Shampoo
Labeled image of Verb Purple Shampoo staged with coconut and açaî berries promises 24% reduced brassiness after one use

Verb - Purple Shampoo

Verb
$20.00

Brighten up, tone up. Formulated with pro-grade violet pigment and açaí extract, Purple Shampoo is designed to cleanse and brighten while toning brassy yellow hues in blonde, gray, and silver hair.

Who It’s for:
Curly, fine, kinky, coily, straight, thick, and wavy hair types

Key Benefits:
Brightens, cleanses, tones

Additional Benefits:
• No parabens, no gluten, no harmful sulfates
• Vegan; PETA-certified cruelty-free

Key Ingredients:
• Coconut Oil enhances hair’s natural softness, luster, and shine while moisturizing the scalp for defined, manageable curls from roots to ends.
• Violet Pigment cancels out yellow, brassy tones.
• Açaí Extract—the purple superfruit—is high in antioxidants which help protect fragile strands and provide ultimate moisture.

How to Use:
Massage into wet hair from roots to ends, lather well, and rinse. Follow with Purple Mask for twice the toning. Use as needed.