What It Is:
Set your tone. This purple shampoo gently yet effectively cleanses, and when paired with Illuminated Blonde Conditioner, helps illuminate blonde hair by neutralizing brassy tones. It also hydrates, reduces frizz, and conditions for moisturized strands. Free of sulfate cleansers.

Free From:
Sulfate cleansers, parabens, phthalates, mineral oils, formaldehyde donors, sulfates, petrolatum, triclosan, triclocarban. Vegan. Not tested on animals.

Key Benefits:
Hydrate, de-frizz, soften; color care

Who It’s for:
Blonde tones, all types and textures

How to Use:
Apply and massage through damp hair. Let sit for 2 minutes. Rinse and follow with Illuminated Blonde Conditioner. TIP: When using a purple shampoo, it’s important to massage and work the shampoo thoroughly from roots to ends. This will ensure consistent coverage and even toning.