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White and gold tube of Jane Iredale mascara with separate spoolie brush applicator cap both rest atop a sample streaked product application in shade Black Ink
Before and after 2-3 coats of Jane Iredale mascara on three different pairs of eyes
Model applies mascara to lashes with applicator wand

Jane Iredale - Beyond Lash Volumizing Mascara: Black Ink


A clean, lash-boosting mascara for bold color payoff and weightless, buildable volume in a flexible, nourishing formula.

Features & Benefits:
• Weightless, buildable volume for full, lifted lashes without clumping
• Enhances lashes with a lasting lengthening effect
• Maximum pigment for bold, glossy, rich color payoff
• Flexible formula conditions and protects for healthier lashes
• Resists under-eye smudging and flaking
• Lash-hugging applicator separates, volumizes, and lengthens lashes
• Tapered hourglass shape for easy inner and outer corner application
• 98% naturally-derived formula
• Ophthalmologist tested; safe for contact lens wearers and suitable for sensitive eyes
• Vegan and wheat-free

How to Use:
Starting at the base of lashes, roll the hourglass-shaped wand and wiggle from root to tip until lashes are covered. TIPS: Twist brush in tube to coat wand. Avoid pumping wand so as to not introduce air or bacteria into the tube. To coat difficult lower and corner lashes, hold wand upright and gently press into lashes to coat individual strands. Wiggle wand close to the lid and press (known as a stamping technique) to create the illusion of eyeliner and make lashes look even fuller.