Formulated with a touch of violet tint to cancel brassiness, Paul Mitchell’s Platinum Blonde Shampoo™ is the perfect cleanser for blonde, white, and silver-toned hair.

Features & Benefits:
• Color-enhancing formula banishes brassiness
• Softens strands and adds natural radiance and shine
• Added conditioners, extracts, and nutrients keep strands hydrated
• Paraben-free
• Vegan

How to Use:
Wet hair. Lather and allow to remain on hair up to five minutes. Rinse.