Pureology - Strength Cure Blonde Purple Shampoo

Stay California cool with this blue-based purple formula that tones down yellows and oranges in blonde and lightened hair. Made from the same formula as Pureology’s Strength Cure system, not only does Blonde keep your color pure, but also fortifies and repairs damage.

Features & Benefits:
• Tones and neutralizes brassiness in blonde and lightened hair
• Repairs damage
• Gives hair strength and softness
• Helps prevent future damage
• ZeroSulfate®, 100% vegan formula
• Color protection from patented Antifade Complex®

Ingredients & Fragrances:
Plant-based protein Keravis strengthens strands and prevents damage while powerful antioxidant Astaxanthin helps heal and repair. Bright Purple Orchid not only provides natural violet toning properties, but also softens strands. An intoxicating aroma of fruity Pear and soft, floral Rose is finished with just a touch of Sandalwood for a bespoke scent.

How to Use:
Apply a dime-sized amount to wet hair at the scalp. Use your fingers to emulsify a rich lather and work down to the ends, covering every inch where brassiness may reside. Rinse. For extra toning, leave on longer or repeat washing. To achieve the most neutral toning and get extra strength, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.